Privacy Policy

1. General Provisions

Yiwu Zhiyan Beauty Appliance Co., Ltd. (hereinafter referred to as "the Company", "we", or "BrushWhole") respects and protects the personal privacy rights of all users of this website (brushwhole.com). This Privacy Policy (hereinafter referred to as "this Policy") is formulated in accordance with the Personal Information Protection Law of the People's Republic of China, the Cybersecurity Law of the People's Republic of China, and relevant laws and regulations, and aims to explain to you how we collect, use, store, share, transfer, and protect your personal information, as well as your related rights.

Please read and fully understand this Policy before using our services. If you do not agree with any content of this Policy, please stop using our services immediately. Your use or continued use of our services indicates that you agree to our collection, use, storage, and sharing of your relevant information in accordance with this Policy.

2. Information Collection

2.1 Types of Information We Collect

In the process of using our services, we may collect the following types of information:

• Personal Identification Information: Including but not limited to name, gender, date of birth, ID number, passport number, contact phone number, email address, mailing address, etc.
• Business Information: Company name, business license number, company address, industry category, company size, tax registration information, etc.
• Transaction Information: Order details, transaction amount, payment method, delivery address, invoice information, etc.
• Technical Information: IP address, browser type and version, operating system, device identifier, access time, pages visited, clickstream data, cookie information, etc.
• Communication Records: Emails, online chat records, phone recordings, customer service records between you and us, etc.

2.2 Methods of Information Collection

• Actively provided by you: Information you actively provide when registering an account, submitting inquiries, placing orders, contacting customer service, or participating in surveys.
• Automatically collected: Information automatically collected through technologies such as cookies, web beacons, and log files.
• Third-party sources: Information obtained from legitimate third-party partners and public channels.

3. Use of Information

We collect and use your personal information only for the following legal, legitimate, and necessary purposes:

• Provide, maintain, and improve our products and services;
• Process and fulfill your orders, payments, and logistics delivery;
• Communicate with you for business purposes and respond to your inquiries and requests;
• Send you product information, promotional activities, market research, and other marketing information (you have the right to unsubscribe at any time);
• Conduct data analysis and market research to optimize user experience;
• Detect, prevent, and address fraud, security vulnerabilities, and other illegal activities;
• Comply with legal and regulatory requirements and fulfill legal obligations;
• Other purposes with your explicit consent.

4. Information Storage and Protection

4.1 Storage Location and Duration

Your personal information will be stored within the territory of the People's Republic of China. If cross-border transmission is necessary for business purposes, we will strictly comply with relevant laws and regulations and take adequate security measures. We will only retain your personal information for the period necessary to achieve the purpose of information collection, unless otherwise required by laws and regulations.

4.2 Security Measures

We adopt industry-standard security measures to protect your personal information, including but not limited to:

• Using encryption technologies (such as SSL/TLS) to ensure data transmission security;
• Establishing strict data access control and audit mechanisms;
• Conducting data security training for employees and signing confidentiality agreements;
• Regularly conducting security assessments and vulnerability scans;
• Developing emergency response plans to promptly handle security incidents.

5. Information Sharing, Transfer, and Public Disclosure

5.1 Sharing

Except for the following circumstances, we will not share your personal information with third parties:

• With your explicit consent;
• Sharing with authorized partners to provide services you need (such as logistics companies, payment institutions);
• As required by laws and regulations or government authorities;
• To protect the legitimate rights and interests of the Company or other users.

5.2 Transfer

We will not transfer your personal information to any company, organization, or individual, except in the following circumstances: with your explicit consent; in the event of a merger, acquisition, or bankruptcy liquidation involving the transfer of personal information, we will require the new company or organization holding your personal information to continue to be bound by this Policy.

5.3 Public Disclosure

We will only publicly disclose your personal information in the following circumstances: with your explicit consent; based on laws and regulations, legal procedures, litigation, or mandatory requirements of government authorities.

6. Your Rights

According to relevant laws and regulations, you have the following rights:

• Right of Access: You have the right to access your personal information, except as otherwise provided by laws and regulations.
• Right of Rectification: When you find that the personal information we process about you is incorrect, you have the right to request us to correct it.
• Right of Deletion: In certain circumstances, you have the right to request us to delete your personal information.
• Right to Withdraw Consent: You have the right to withdraw your consent previously granted to us.
• Right to Cancel Account: You have the right to cancel your account.
• Right to Obtain a Copy: You have the right to obtain a copy of your personal information.

To exercise the above rights, please contact us through the contact information provided in Article 8 of this Policy. We will respond within 15 working days.

7. Cookies and Similar Technologies

We use cookies and similar technologies to provide, protect, and improve our services. Cookies are small text files sent by websites to your browser and stored on your device. You can manage cookie preferences through your browser settings, but disabling cookies may affect certain features of our services.

8. Contact Us

If you have any questions, comments, or suggestions about this Privacy Policy, or need to exercise your rights, please contact us through the following methods:

We will respond to your request within 15 working days after receiving it. If you are not satisfied with our response, you can also file a complaint or report to the relevant regulatory authorities.

9. Protection of Minors

Our services are primarily targeted at business customers. We do not knowingly collect personal information from minors under the age of 18. If you are the guardian of a minor and discover that your ward has provided us with personal information without your consent, please contact us through the contact information provided in Article 8 of this Policy, and we will promptly delete the relevant information.

10. Policy Updates

We may update this Privacy Policy from time to time. The updated policy will be posted on this website with the "Last Updated" date. If the update involves significant changes, we will notify you through website announcements, emails, or other appropriate means. Significant changes include but are not limited to: major changes in service models, changes in the purpose of using personal information, changes in the types of parties with whom personal information is shared or transferred, etc. Please review this Policy regularly to stay informed of the latest privacy protection measures.

11. Applicable Law and Dispute Resolution

The formulation, execution, interpretation, and dispute resolution of this Policy shall be governed by the laws of the People's Republic of China. If any dispute arises regarding the content or execution of this Policy, the parties shall resolve it through friendly negotiation; if negotiation fails, either party may file a lawsuit with the people's court with jurisdiction over the location of the Company.